Overview
Just over one month prior to opening, Magrino was engaged by Rechler Equity Partners in partnership with Main Street Hospitality Group to launch Canoe Place Inn & Cottages, a historic Long Island landmark located on the site of America’s oldest inn. Revitalized after over a decade of lying vacant, Magrino set out to introduce the return of “The First Stop Out East”, positioning Hampton Bays as the premier emerging Hamptons locale at the account of the newly opened property.
Our Solution
To kick off, Magrino initiated an aggressive 30-day pre-opening strategy to generate widespread anticipation and impactful opening coverage across top tier national luxury and lifestyle publications. The multi-pronged strategy comprised opening exclusives, trade & meetings pitching, desk sides, and event/press trip coordination. Core to the effective strategy was the facilitation of first-person experiences and meetings with key media to establish a strong narrative around the property’s opening marking a new era in travel ‘out east’. Magrino initiated a robust desk side tour, coordinating 1:1 meetings between top editors and project leadership as well as design leads (Workstead), followed by property dines at the inn’s restaurant, and both group and individual press stays upon opening.
Results
Magrino secured 9 desk sides with targets including Conde Nast Traveler, The New York Times, Food & Wine, Travel + Leisure, The Wall Street Journal, and New York Post. Magrino secured widespread opening coverage appearing in titles including The Wall Street Journal, AFAR, Hamptons Magazine, BRIDES and more. In alignment with Magrino’s strategy, a robust first look opening exclusive appeared in Travel + Leisure, from which the client noted a strong uptick in bookings. In opening month alone, Magrino secured 13 placements and 47 Million impressions, as well as 7 media stays and visits with top outlets including Surface, Goop, Wallpaper*, Barron’s Penta, Elle.
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