Overview
Magrino partnered with SJP Properties & Brown Harris Stevens to launch and drive social media strategy targeted towards luxury buyers for the Upper West Side’s 200 Amsterdam, a neighborhood-redefining residential icon at the nexus of Lincoln Center and Central Park .
Our Solution
In our pursuit of targeting luxury buyers, Magrino put together a two-prong strategy encompassing curating sophisticated social content for owned channels, as well as creating and managing paid advertising campaigns. Our curated content featured top-tier, visually captivating content that mirrors the sophistication of the Upper West Side, such as residence & amenity spotlights, neighborhood content highlighting restaurants and partners like Lincoln Center, and live event coveragefrom broker events within The Penthouse Collection. This content was also used in paid advertising that targeted high net-worth individuals who matched luxury interests, such as penthouse apartments, luxury vehicles, and boating. Paid campaigns focused on driving the audience to 200 Amsterdam’s website and floor plan download page to learn more about available residences.
This content serves a multifaceted purpose, aiding in the establishment of brand awareness, painting an aspirational lifestyle narrative, and contributing to heightened awareness.
Results
Magrino garnered over 7.9MM paid impressions, reached 3MM users, and generated 60,000 link clicks + 2,000 floorplan downloads during a one-year period in paid advertising.
: @MAGRINOPR