Overview
Magrino was tasked with launching The Ritz-Carlton New York, NoMad, positioning the global brand’s New York City flagship property as the premier urban destination to the US market from pre-opening through post-opening phases. Newly constructed from the ground up, Magrino set out to introduce the new luxury property and its offerings, including three on-site restaurants & bars by chef José Andrés.
Our Solution
Starting by coordinating aligned partnerships that communicate ties to local history, Magrino created a narrative around the property opening as not only a key brand development, but as a core driver of the return of the NoMad neighborhood, strengthening the narrative through 1:1 meetings with key influential media and aggressive pitching efforts. Magrino created a sustained communications blitz comprising multiple exclusives tied to key developments, media events, press tours, property visits and media dines. A targeted hosting strategy brought in editors of top titles to ensure consideration for awards and in-depth confirmed stories.
Results
Magrino secured pre-opening buzz through “Most Anticipated Hotel” opening stories appearing in titles including Town & Country, Forbes, Robb Report, and secured 1:1 meetings with Wall Street Journal. Magrino secured a ‘reservations live’ exclusive in addition to a first look opening exclusive in Travel + Leisure, and a first stay was completed with Conde Nast Traveler. Magrino secured opening coverage on NBC News 4 NY, and top-tier titles including Vogue, Elle Décor, TimeOut, Surface and beyond, totaling over 100 placements secured in just one year, and nearly 100 million impressions within one month of opening alone.
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