Overview
To secure top media placements for The Ritz-Carlton Grand Cayman’s Cayman Cookout and invite top-tier national media targets to experience the 15th Anniversary of this prestigious event, hosted by The Ritz-Carlton Grand Cayman and Chef Eric Ripert.
Our Solution
Magrino spotlighted the exceptional gathering of top-tier chefs and the strong camaraderie among culinary experts at the Cayman Cookout. The strategic plan implemented by Magrino aimed to drive conversations and achieve remarkable impact, ensuring the event received extensive coverage both before and after its culmination.
– Unveiled headline talent through a press release to build anticipation before ticket sales commenced.
– Inviting local and regional media, for exclusive previews, enhancing visibility in key markets such as Atlanta, Houston, and Miami.
– Released statements announcing exciting events and bespoke room packages.
– Hosted top-tier food, wine, and lifestyle media as well as influencers for real-time and post-event coverage.
– Crafted a post-media alert with event descriptions and images
– Developed a trend pitch supported by data to showcase the overarching food festival trend.
– Orchestrated and secured interviews with headlining chefs.
Results
Magrino successfully attracted A-list journalists and influencers, including those from major outlets like The Drew Barrymore Show, Robb Report, CBS, Vanity Fair, and Conde Nast Traveler, to the Cayman Cookout events.. With 46 journalists present, extensive coverage of the event, A-list chefs, and The Ritz-Carlton, Grand Cayman was achieved, including a feature in the Robb Report Ultimate Gift Guide. Chef Eric Ripert’s involvement was highlighted, boosting ticket sales and event interest. Travel + Leisure also spotlighted the event through stories, chef interviews, and social media posts, resulting in increased social media followers and event bookings. Magrino secured Chef Ripert a segment on The Drew Barrymore Show, further promoting the cookout and the hotel. Overall, our efforts produced 1,032 media clips, generating 105,100,677 impressions and 6.5 million social media impressions.
: @MAGRINOPR