Hilton and Menin Development enlisted Magrino to launch The Ray Hotel Delray Beach, Curio Collection by Hilton in advance of its grand opening. The agency was tapped to raise awareness for the hotel, its partners and the overall destination.
Magrino developed a hyper targeted local, regional and national media outreach strategy that started with a launch announcement and gradually led up to the official grand opening by focusing on design, amenities and unique attributes that pertained to each market. Carefully managing sensitives of the news cycle, the agency also worked alongside the hotel’s third-party food and beverage partners leveraging both traditional and emerging media that would continue to drive coverage beyond the grand opening.
Magrino has secured feature coverage leading pre- and post launch, including Forbes, Travel + Leisure, Brides, Modern Luxury Palm Beach, Hemispheres, HOTELS, TravelPulse, Thrillist, The Points Guy, The Palm Beach Post, Palm Beach Illustrated, Sun Sentinel, Boca Raton Magazine, MSN, Yahoo! Finance and more. More than 160 pieces of positive coverage garnered 5 billion+ impressions.