Overview
Magrino was tasked with re-introducing The Plaza brand and strengthening awareness among target audiences that
- The Plaza is still a “hotel” and open to the public
- The Plaza is a full-service destination offering ‘best-in-class’ hotel accommodations, dining, shopping, spa, and memorable events
Our Solution
- Promote PR initiatives to solidify and elevate The Plaza’s presence and prestige through placement of strategic features, product placement and co-branded events that speak to the five strategic pillars identified by The Plaza
- Fashion/Entertainment Events
- Seasonal Plaza launches and initiatives
- Secure strategic partnerships with key New York institutions for successful promotion of The Plaza overall brand
Results
- Average clips per year: 722
- Average clips per month: 63
- Total outlets that mentioned The Plaza: 814
- Total mentions in top three national newspapers (The New York Times, The Wall Street Journal and USA Today): 117
- Total broadcast mentions in 5 years: 342