Overview
With emerging new and heavily-renovated hotels in the St. Barths and Lake Como areas, Magrino has set out to ensure that Le Sereno St. Barths captures the top tier, luxury media segment within this competitive arena of openings and major redevelopments despite not having major timely news or renovations to share.
Our Solution
To break through the clutter, Magrino has devised a media strategy that reaches the key target audience where they are and has positioned the property as a mainstay in their destination, always reliably providing the ultimate luxury experience. Backed by years of expertise in the Caribbean market, Magrino continues to leverage media relationships in the regions and in the feeder markets to St. Barths and Lake Como such as New York, D.C., Southern Florida and more to know when and how to pitch the property in the most impactful way.
Results
The approach has resulted in a range of top tier press across the categories of travel, luxury lifestyle, elevated culinary experiences and more. Top press clips include Architectural Digest (print + online), Conde Nast Traveler, Vogue, Indagare, Town & Country and more. Magrino secured nearly 500M media impressions in 10 months.
: @MAGRINOPR