Overview
Over the last several years, Casa de Campo Resort & Villas has undergone a complete transformation – from the opening of its new, state-of-the-art Spa at Casa de Campo to the unveiling of its most exclusive room category, the Premier Club and Suites, to the creation of its very own Casa de Campo Food & Wine Festival, putting Casa de Campo on the gastronomic map. They asked Magrino to help them generate buzz and coverage around their new openings and events.
Our Solution
Magrino created a multi-faceted PR strategy comprised of top-tier media visits, creative pitch angles, in-person events, influencer collaborations and press release announcements to generate and maintain momentum of coverage highlighting each of the resort’s priority initiatives. Magrino also assisted in the ideation and facilitation of several partnerships with like-minded, high-end brands to reach additional markets and leverage the contacts of its partners for added reach.
Results
In 2024 alone, Magrino generated 1.1 billion media impressions and over 800,000 social media impressions with its newly implemented influencer approach. As a result of Magrino’s work, Casa de Campo was highlighted in top travel and wellness outlets such as Departures, ELLE, Forbes Travel Guide, and Travel + Leisure. Magrino also assisted in handling 15+ partnership conversations with like-minded brands that generated additional coverage for the resort.
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