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Ocean Casino Resort

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LEVERAGING VIRAL NEWS TO CREATE BUZZWORTHY PROPERTY INITIATIVES ​

Overview

When the Magrino team saw the widespread news of the Choco Taco being discontinued, we knew there had to be a fun and creative way to insert some of our clients into this news cycle and “hijack” this news. ​

Our Solution

Magrino developed the idea for our casino, client Ocean Casino Resort in Atlantic City, to create a Chocotini inspired by the beloved discontinued dessert. The cocktail served as a delectable treat featuring all the things that fans loved about the Choco Taco including cream, waffle cone and chocolate. Magrino leveraged the timely news angle to pitch this new drink to national travel, lifestyle, food and cocktail media. ​

Results

The new cocktail received much fanfare between both media and guests of the property who ordered the drink. The resort sold nearly 300 Chocotinis in the first seven days. The cocktail received over 100 Million media impressions during the month it was available on property. ​

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Instagram : @MAGRINOPR

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BIG Monday morning news as Magrino has once again BIG Monday morning news as Magrino has once again been honored with a placement on @theprnet 100 List for 2023, recognizing the top agencies across the US and beyond who are pushing boundaries, innovating practices, and ultimately, delivering major results. We are proud to be a part of such an esteemed group of industry peers. We love what we do and we can’t wait to do more of it! Congratulations to all 🎉#theprnet100
What can we say…our office manager, Jay makes a What can we say…our office manager, Jay makes a great cocktail 🍹

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