Overview
Magrino was tasked with supporting the opening of The St. Regis Longboat Key Resort and positioning it as a benchmark of luxury hospitality in Sarasota and Longboat Key. From pre-opening through post-opening phases, Magrino’s goal was to introduce the resort’s unique offerings, including the brand’s first-ever Pool Butler, generate excitement, and establish The St. Regis Longboat Key as a premier destination for discerning travelers and locals alike. As the largest development on the Island in half a century, the objective was to create a buzz around the resort’s bold new vision for luxury and to solidify its status as a landmark on Florida’s Gulf Coast.
Our Solution
In support of The St. Regis Longboat Key Resort’s launch, Magrino developed a strategic media engagement timeline targeting key outlets across multiple sectors, including Travel, Lifestyle, F&B, Design, and local media. The team crafted a sustained communications blitz by securing media coverage tied to the opening beginning with 2024 best new openings roundups to exclusive features and a strategic hosting strategy for firsthand experiences This included stays at the resort, dining at its F&B venues, and engaging with key spokespeople, ensuring consideration for in-depth, confirmed stories
Results
Magrino generated pre-opening buzz for The St. Regis Longboat Key Resort by securing over 3,010,571,206 impressions and coverage in prestigious publications such as Robb Report, Observer, Luxury Magazine, and Condé Nast Traveler. The team successfully arranged nine virtual media appointments with editors from leading lifestyle, travel, and design outlets, such as The New York Times and Architectural Digest resulting in significant press coverage. A job fair announcement aired on local TV, and a ribbon-cutting ceremony with local media generated a total reach of 161,935,735 impressions across 4 broadcast segments and 23 articles. Additionally, Magrino secured an exclusive feature in Travel + Leisure and coordinated individual media stays and press trips, showcasing the resort’s offerings across multiple top-tier outlets, including Town & Country, New York Post’s ALEXA, Travel + Leisure, Elle Décor, The Points Guy, Forbes, Southern Living, and Yahoo Life.
A Milestone Arrival on Florida’s Gulf Coast
: @MAGRINOPR