Overview
For more than a decade, Magrino has been the agency of record for the established and acclaimed lifestyle and wellness retreat, The Ranch. The agency successfully launched The Ranch Malibu, The Ranch 4.0, and a pop-up in the Italian Dolomites, and most recently the brand’s first East Coast property, The Ranch Hudson Valley. Additionally, The Ranch has launched several products includingThe Ranch Beauty and multiple Ranch cookbooks.
Our Solution
From day one, Magrino’s goal has been to drive consistent press coverage outside of launches. Magrino continuously positions key stakeholders as experts in lifestyle, wellness, and hospitality to amplify sharing the story behind The Ranch. Additionally, Magrino leverages new programming from both The Ranch Malibu and The Ranch Hudson Valley to drive coverage and continue to keep the brand relevant and top of mind within the luxury lifestyle and wellness space.
Results
During 2024, Magrino successfully announced the opening of The Ranch Hudson Valley as the first-east coast outpost for the brand with exclusive coverage in Town & Country, Architectural Digest, and T: The New York Times’ Style Magazine. Outside of opening the newest property, Magrino successfully hosted 14 top-tier journalists including Vogue, goop, Travel + Leisure, between both properties. Overall in 2024, Magrino secured 1.82 billion impressions in luxury lifestyle, travel, and wellness outlets and broadcast including WWD, Forbes, The Late Night with Seth Meyers, The New York Times, Conde Nast Traveler, and more.
: @MAGRINOPR