Overview
To establish The Ritz-Carlton New York, NoMad as the premier luxury destination during NYFW by curating exclusive, fashion-forward experiences that captivated top-tier media, ignited social engagement, and attracted an elite clientele. Through a seamless fusion of high fashion and hospitality, the goal aimed to generate widespread visibility and reinforce the property’s position as a pinnacle of luxury lifestyle and cultural influence.
Our Solution
Magrino spearheaded strategic conversations with leading agencies and brands to host NYFW runway shows and presentations, utilizing the hotel’s versatile event spaces. To maximize visibility, Magrino executed a comprehensive media and social strategy, securing top-tier luxury and lifestyle coverage while leveraging brand and partner channels. Bespoke social content shoots provided high-impact assets to drive engagement, enhance brand storytelling, and inspire bookings.
Results
Magrino’s efforts cemented The Ritz-Carlton New York, NoMad as a key NYFW destination, hosting top fashion brands across the property. SUKEINA presented its Spring/Summer 2023 collection in the event space, while Bronx and Banco debuted “Le Bohème” in a runway show and PatBo hosted an afterparty, all at Nubeluz by José Andrés. MONSE hosted an intimate dinner at The Bazaar by José Andrés. The Ritz-Carlton Ballroom featured runway shows from AKNVAS and Project Runway All Stars winner Bishme Cromartie. Emerging brands SLOAN and Marina Moscone activated in The Ritz-Carlton Suite and The Madison Gallery and Bar. These high-profile events drove media buzz and reinforced the hotel’s status as a luxury fashion hub.
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