Fontainebleau Miami Beach

  • Fontainebleau

ABOUT THIS PROJECT

CATEGORYTravel

SITUATION

Magrino relaunched the iconic Morris Lapidus-designed Fontainebleau Miami Beach prior to its much-anticipated renovation and reopening in November 2008. Since the Grand Opening, Magrino continues to work with Fontainebleau to drive celebrity involvement, awareness of the property and all it has to offer and consumer preference that continually boosts occupancy makes the hotel the first choice for consumers.

STRATEGY

Magrino continues to position Fontainebleau as a leader in the industry by leveraging events, strategic partnerships and creative, inventive programming to generate press. Magrino also focuses on the unique assets of the resort including food & beverage, wellness and family to showcase the resort to a wide-cross section of potential consumers.

SOLUTION

Since 2008, Magrino has secured coverage for Fontainebleau Miami Beach in top tier outlets including The New York Times, Departures, New York Times, Conde Nast Traveler, Vogue and The Today Show. Magrino has been the Lifestyle & Brand Public Relations agency for Fontainebleau Miami Beach since the 2008 reopening. We leveraged property news, services, and programming to secure more than 30 billion media impressions to date—a driving force behind the 1,500-room hotel’s impressive year-round 81% occupancy rate.