Overview
The goal was to elevate Hotel Cala di Volpe’s profile as a premier luxury destination for the summer season by generating buzz around its exclusive collaboration with Dolce&Gabbana. This partnership aimed to create a captivating, fashion-forward experience that would resonate with high-end media outlets and attract a discerning clientele. By merging the worlds of high fashion, design, and hospitality, the objective was to build widespread awareness and reinforce the hotel’s reputation as a trailblazer in luxury lifestyle experiences
Our Solution
Magrino played a key role in supporting the annual partnership between Hotel Cala di Volpe and Dolce&Gabbana, which led to the creation of one of their exclusive ‘DG Resorts.’ This collaboration transformed the pool and cabana areas into a stunning Dolce&Gabbana luxury experience. To amplify awareness, Magrino executed a strategic media plan that involved cultivating relationships with key media outlets and distributing a press release announcing the Dolce&Gabbana takeover. This approach secured prominent coverage across top-tier luxury and lifestyle channels, while also leveraging all partners’ platforms to maximize reach.
Results
Magrino generated significant buzz around the partnership and Hotel Cala di Volpe by building media relationships and strategically distributing the press release. The announcement of the Dolce&Gabbana takeover quickly garnered national attention, securing coverage in prestigious outlets such as Robb Report, Harper’s Bazaar, US Weekly, Haute Living, Elite Traveler, and more. The campaign ultimately resulted in over 7.4 million media impressions, significantly enhancing the visibility of both the hotel and the collaboration.
: @MAGRINOPR