The Cosmopolitan of Las Vegas

  • Cosmo of Las Vegas

ABOUT THIS PROJECT

CATEGORYTravel

SITUATION

In a city that’s already full of sizzle, making a resort not only remain relevant 8 years after its launch but to continue to stand out louder, bigger, and better was the challenge we faced with The Cosmopolitan of Las Vegas. To help the resort stay fresh, Magrino continues to showcase its ongoing evolution.

The Cosmopolitan of Las Vegas has kept the attention of young, affluent visitors who value experiences as the ultimate form of luxury. Through a robust media campaign we have been able to expose media to the ongoing capital investments on property including, but not limited to, the addition of the first food hall of its kind with Block 16, restaurant venues Zuma, Momofuku, Milk Bar, Red Plate and Beauty & Essex; the launch of a consumer-facing Chatbot “Rose”; the introduction of the ultra-luxury Boulevard Penthouses; a new experiential barbershop and speakeasy The Barbershop Cuts & Cocktails, interactive artwork on the digital lobby columns; an extensive room remodel, and more.

STRATEGY

Magrino continues to work with The Cosmopolitan to highlight the evolving offerings and the resort’s innovative use of technology. We drive awareness of the property and all it has to offer; consumer preference that continually boosts occupancy makes the hotel the first choice for customers. For each opening of a new restaurant or the unveiling of the Boulevard Penthouses, Magrino spearheaded the creation of individual media plans and exclusives, as well as timelines, media mailer concepts, opening-party plans, and partner management, along with day-to-day media outreach and pitching to deliver high quality placements for each.

Magrino ultimately helps to foster relationships with media to continue momentum for the new developments in addition to showcasing the hotel’s long line of luxury offerings.

SOLUTION

The resort has earned awards and accolades from Travel + Leisure, Conde Nast Traveler, Esquire, USA Today, The Los Angeles Times, Departures, Food & Wine, The New York Times, The TODAY Show, and many more.

Additionally, Magrino has secured more than 50 billion impressions in print, online and broadcast over the past three years.