Overview
Magrino was tasked by hotel client in Charleston Emeline to ideate on a partnership for their annual holiday bar to generate buzz and establish Emeline as a premier holiday destination in the market. An annual event, Magrino’s goal was to engage with a variety of media and influencers in key verticals such as lifestyle, F&B, design, and more, to ensure 2024 was the most successful event yet.
Our Solution
Magrino strategically connected Emeline and another Magrino client Replacements.com, the world’s largest retailer of china, crystal, silverware, accessories and more to create an unmatched holiday atmosphere by utilizing Emeline’s hidden hotel bar (The Den) and outfitting the space with unique vintage pieces supplied by Replacements. The team crafted a sustained communications blitz by securing media coverage tied to the opening and implementing a hosting strategy that invited media and influencers to experience the holiday bar firsthand.
Results
Magrino generated buzz for Emeline and Replacements LTD by developing relationships with media and distributing an “now open” media alert which quickly garnered local and national coverage in Bon Appetit, Post & Courier, Count on New 2, and more, resulting in over 60M media impressions and over 600K social impressions.
: @MAGRINOPR