Overview
Magrino was tasked with supporting the opening of The Morrow Hotel and positioning it as a lifestyle brand— a local hub fostering connections and a symbol of growth for the community— from pre-opening through post-opening phases. As the first of its kind in a rapidly developing neighborhood, Magrino’s goal was to introduce the hotel and its unique offerings, generate buzz, and establish The Morrow as a must-visit destination for both locals and visitors seeking a vibrant new hotspot in Washington D.C.’s NoMa district.
Our Solution
In support of The Morrow Hotel’s launch, Magrino developed a strategic media engagement timeline that targeted key outlets across multiple sectors, including Travel, Lifestyle, F&B, Design, and MICE. The team crafted a sustained communications blitz by securing media coverage tied to the opening and implementing a hosting strategy that invited editors from top publications to experience the hotel firsthand. This included stays at the hotel, dining at its F&B venues, and engaging with key spokespeople, ensuring consideration for in-depth, confirmed stories.
Results
Magrino generated pre-opening buzz for The Morrow Hotel by developing relationships with media and distributing an “now open” press release, which quickly garnered coverage across travel, trade, and local media outlets, including Forbes, Modern Luxury DC, InsideHook, Hospitality Net, and others.
Additionally, Magrino secured top-tier media placements during the hotel’s opening months, earning a spot on Esquire’s “Best New Hotels” list and securing features in high-profile publications such as ELLE, TimeOut, AFAR, Surface, Cosmopolitan, and more.
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