Overview
Magrino was tapped to create unique seasonal moments on the rooftop of M Social Hotel Times Square to craft memorable experiences that resonate with guests and locals alike, celebrating the vibrant energy of Times Square from an elevated perspective.
Our Solution
Magrino worked to curate imaginative programming and partnerships tailored to each season—whether it was a winter pop-up themed to the Olympics with a curling rink, an Aperol-Spritz summer rooftop popup, or fall-inspired cocktails & karaoke themed to Broadway shows nearby, such as Moulin Rouge and Back to the Future. Magrino targeted lifestyle and travel media to position the hotel as a year-round destination for connection, creativity, and breathtaking city views. These moments worked to not only enhance guest stays but also establish the rooftop as a must-visit spot in the heart of New York City.
Magrino coordinated invitations and media placements in top-tier media outlets, such as Travel + Leisure, TimeOut, Thrillist, Forbes, and more.
Results
Over a 3-year period, Magrino secured over 100 media placements and over 450 million media impressions in various top-tier outlets.
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