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Tishman Speyer

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The Launch of Jackson Park & The JACX in Long Island City

Overview

Ahead of two new project launches, Tishman Speyer enlisted Magrino for PR and  social media support to build buzz about living, working and playing in Long Island  City. Magrino was tasked with handling PR and social media for Jackson Park, a trio  of high-rise luxury rental towers, as well as social media management for The  JACX, a commercial office space nearby.

Our Solution

Magrino worked with Tishman Speyer and Citi Habitats New Developments to  launch leases for Jackson Park’s 1,800+ apartments, announcing the name of the project and leveraging the world-class design and amenity partners to secure  immediate, high-impact press coverage.

Magrino’s digital team launched and managed the social channels for both Jackson  Park and The JACX, establishing each property’s neighborhood-focused digital  strategy and brand voice. Magrino captured regular content shoots of Jackson  Park and surrounding Long Island City businesses, launched social ads featuring  key #HomeOfTheWeek apartments, and engaged with local accounts to further  establish both LIC properties.

Results

Magrino announced Jackson Park with an exclusive feature in the Wall Street Journal, followed by securing an extensive exclusive with the New York Post to  announce the launch of leases and details about the project’s extraordinary  amenity offerings and design. Throughout management of the social channels, Jackson Park’s audience grew by 375% and The JACX garnered 350k impressions on Instagram. Both Jackson Park and The JACX were fully leased by the completion of Magrino services.

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Instagram : @MAGRINOPR

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