Overview
Brown Harris Stevens Development Marketing and Dart Interests came to Magrino to launch The Leyton, their newest luxury residential condominium development on the Upper East Side. With a desire to solidify The Leyton as the premier answer to post-pandemic living in New York City, Magrino led both public relations and social media efforts for the project’s unveiling through the project’s completion.
Our Solution
Phase 1 Soft Launch: In advance of the official sales launch, Magrino worked with Mansion Global to reveal a first look at the building’s interiors, coinciding with the launch of The Leyton’s Instagram, which teased out hero renderings and design team spotlights.
Phase 2 Official Sales Launch: Magrino secured features across a mix of luxury lifestyle, design and real estate publications including Architectural Digest, Modern Luxury Interiors New York and Real Estate Weekly. On Instagram, Magrino shared animated interior & exterior renderings and neighborhood content focused on nearby dining, shopping and museums (from a Magrino-led photoshoot) to anchor the location.
Model Residence Unveiling: Magrino created Instagram Story video tours and began paid boosting to the luxury target demographic. Magrino unveiled the model residence with a Mansion Global feature and secured trend and roundup coverage from Forbes and the New York Post, among other outlets.
Results
Within the first 6 months, Magrino secured 22 press placements and over 91 media impressions.
Magrino’s Instagram management coupled with paid efforts garnered 3M impressions, 2.4M reach, 10.3k profile visits, 7.9k views and engagements, 49.13% average engagement rate, and a 14.82% website click rate.
: @MAGRINOPR