Christie’s International Real Estate

ABOUT THIS PROJECT

CATEGORYReal Estate

SITUATION

In early 2018 Christie’s International Real Estate engaged Magrino PR as its Agency of Record to handle public relations in North America.

STRATEGY

Magrino works closely with the Christie’s International Real Estate team and its affiliate of networks around the world to raise the profile of the brand and its most notable listings. In addition to property coverage Magrino has worked on a consistent stream of thought leadership pieces with Christie’s International Real Estate CEO Dan Conn tied to news moments throughout the year and the release of news and data from the brand. Magrino has also worked to tell the story of the brand’s expansion into key markets around the U.S., including the introduction of their New York brokerage. Magrino’s focus on engaging with press on larger company initiatives and highlighting the key differentiating factors that set Christie’s International Real Estate apart has resulted in many impactful stories.

SOLUTION

Magrino has secured over 6,916,738,744 impressions in top tier publications such as the New York Times, The Wall Street Journal, Bloomberg, Fox Business News, Architectural Digest, Robb Report, Town & Country, among others.