ABOUT THIS PROJECT
In January 2015, Magrino was brought on board to promote the launch of sales at Carnegie Park, Related Companies’ latest residential condominium tower in New York City. A rental-to- condo development, Carnegie Park was a priority project for Related Companies. It was originally the first building ever opened by Related founder Stephen Ross.
- Create and implement and impactful launch strategy for Carnegie Park announcing unique price points, creative design partnerships and attractive amenities.
- Oversee the planning and execution of top real estate events to spread word on Carnegie Park’s appeal.
- Leverage Carnegie Parks fast-paced sales milestones to position clients as leaders and experts in the industry.
Since launching the sales phase for Carnegie Park, the residential tower has consistently been ranked the top-selling property in Manhattan throughout 2015, selling 75% of available units in less than 10 months. Magrino secured more than 164,025,223 million print and online media impressions for Carnegie Park.