Overview
Magrino was tasked with launching Twenty Three Grand and positioning it as the premier dining destination in SoHo’s vibrant culinary scene from pre-opening through post-opening phases. Newly established with a vision of modern elegance, Magrino set out to introduce this culinary venue and its offerings to generate buzz and establish Twenty Three Grand as a must-visit spot for locals and visitors seeking a new staple dining experience in New York City.
Our Solution
Supporting the launch of Twenty Three Grand, Magrino established an opening timeline for rolling out media engagement that targeted specific media outlets not just in F&B but entertainment, lifestyle, fashion and travel. Magrino created a sustained communications blitz by aligning on multiple exclusives tied to the opening and implementing a hosting strategy that brought in editors of top titles to dine in the space and interview with the chef to ensure consideration for in-depth confirmed stories.
Results
Magrino secured pre-opening buzz by generating print coverage in Page Six from the friends & family event ahead of the grand opening. In alignment with the grand opening, Magrino secured the opening exclusive with The New York Times in Florence Fabricant’s Off the Menu column that ran online and in print. Furthermore, Magrino lined up a design exclusive with Women’s Wear Daily (WWD) that showed the first look at the interior imagery of the space. Magrino secured opening coverage in top-tier titles, including Time Out New York, Eater, Thrillist, The Infatuation, and more, garnering over five billion impressions.
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