Overview
Looking to create more relevancy and attention for the brand – The World’s 50 Best Restaurants, held the 2024 awards ceremony in Las Vegas. It was the first time the awards were held in the United States in nearly 10 years. The brand has become synonymous with innovative, fine dining. The World’s 50 Best Restaurants’ team wanted more US-based media to experience the awards ceremony to better understand what the awards are about.
Our Solution
Magrino executed a strategic media relations plan to ensure pre-and post-event coverage of the awards. Magrino worked as an extension of The World’s 50 Best team to drive coverage across key verticals: F&B, culture-focused, and industry. Magrino tapped winners as well as key spokespeople for The World’s 50 Best to bring the brand’s story to life. Magrino managed US media once on-site during the week of the awards to ensure media were engaged in every aspect of the various programms that took palcethroughout the week.
Results
Magrino secured A-List journalists to attend the event from top outlets such as The Los Angeles TImes, Robb Report, Bon Appetit, Bloomberg, Forbes, Eater, FOX 5 Las Vegas, ABC World News, resulting in over 15,000 articles and over 50 billion impressions.
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