Overview
Magrino was tasked with the PR launch and event management of Martha Stewart’s new restaurant in Las Vegas, The Bedford by Martha Stewart. A joint venture between Martha Stewart and Paris Las Vegas, the vision of the restaurant was elevated, delicious takes on American comfort classics with an outstanding yet accessible wine program.
Our Solution
To showcase the best of what this new concept had to offer, Magrino devised an opening party weekend that highlighted the menu and special programming, combining influential traditional press attendees with social media content creators. The two- pronged approached ensured a mix of earned editorial coverage and more controlled content via influencer partnerships to ensure a swell of consistent messaging.
Results
The approach resulted in 1.1 Billion media impressions of the opening events, with 167 Million media impressions from the opening announcement release. Standout features include The New York Times, Rolling Stone, People, Forbes, Access Hollywood, Good Morning America, Washington Post and more.
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