Stew Leonard’s is a regional chain of several supermarkets in Connecticut, New York, and New Jersey, which Ripley’s Believe It or Not! deemed “The World’s Largest Dairy” and Fortune magazine listed as one of the “100 Best Companies to Work For”. Led by Stew Leonard, Jr., the chain wanted to remain top of mind with consumers in the tri-state region as other national chains aggressively were expanding.
Magrino created a strategy focused on the company’s workplace culture, highlighting unique seasonal offerings, and its unrivaled customer service. Magrino also highlighted the company’s charitable work in the local community. Magrino utilized its strong media relationships across regional and broadcast outlets and closely monitoring current news cycles to ensure Stew Leonard was a go-to whether during a snowstorm or must-have grocery item.
Magrino secured top placements in New York Post, FOX-5 TV, Buzzfeed, Martha Stewart Living, CNN, ABC News, CNBC, Today.com, and other key trade outlets.