Junzi Kitchen

  • Junzi Kitchen

ABOUT THIS PROJECT

CATEGORYFood

SITUATION

Junzi Kitchen is a start-up in the fast-casual category. It engaged Magrino to introduce the new fast-casual concept to top-tier food and business media as well as consumers.

STRATEGY

Magrino leveraged Junzi Kitchen’s new modern Chinese-food concept along with its talented chef to generate press interest. Magrino leveraged food drops to top-tier food media to raise awareness of the new brand. Magrino also leveraged the culinary expertise of chef Lucas Sin for interviews on recipes, food trends, and ingredient-driven stories. Additionally, the team forged strategic partners such as the New York City Wine & Food Festival to incorporate the brand in relevant events to raise consumer and media awareness for this new, but quickly growing brand.

SOLUTION

Magrino secured Junzi Kitchen media placements in Eater, the New York Post, FOOD & WINE, and other top-tier food media.