Skip to content
Magrino Public Relations

Magrino Public Relations

  • Services
    • What We Do
    • Core Credentials
  • Clients
    • Current Clients
    • Historical Clients
  • Case Studies
    • Travel
    • Real Estate
    • Food
    • Wine & Spirits
    • Digital & Social
    • Events
    • Consumer & Home Design
    • Beauty, Health & Wellness
  • Company
    • About Us
    • Leadership
    • Careers
  • Contact
  • Facebook

Harborside by Mack-Cali

prev
prev

THE LAUNCH OF JERSEY CITY’S FIRST EVER FOOD HALL​

Overview

​Harborside, a Jersey City waterfront district developed by Mack-Cali, set out to open ​
its first-ever food hall-style concept District Kitchen in March 2019. Mack-Cali engaged Magrino to utilize influencers to help launch the food hall and create buzz on social media. 

Our Solution

​Magrino launched a strategic influencer campaign to drive awareness surrounding the District Kitchen food hall, as well as educate users pre- and post-opening on the @HarborsideJC social channels. In April 2019, Magrino organized a District Kitchen extended lunch break event, inviting both local media and influencers to an exclusive lunch to sample hero menu items from all 13 food hall vendors. Influencers were based in the New York/New Jersey area and specialized in the food and lifestyle space in order to tap into relevant, local audiences. ​

Magrino continued to build buzz into July 2019 by contracting local influencer @christinalau_ (23.3k followers) to do a takeover on Harborside’s Instagram, with special focus on her visit to District Kitchen. This takeover directed Christina’s personal audience over to Harborside’s channels for a look at her day spent at Harborside, enjoying various dishes from District Kitchen.

Results

Lunch Break Influencer Event (April 2019):​

  • Combined Following: 250.2k​
  • Total Impressions: 245.4k​
  • Total Engagements:  4.2k ​
  • Average Engagement: 2.64%

Instagram Takeover with @christinalau_ (July 2019):​

  • Total Post Impressions: 39.1k ​
  • Total Story Views:  7.1k ​
  • Average Engagement: 1.84%
Back to Case Studies

Instagram : @MAGRINOPR

This past week, @venetianvegas celebrated the open This past week, @venetianvegas celebrated the opening of @hasalon_vegas by Chef Eyal Shani, pioneer of modern Israeli cuisine. Guests enjoyed beautiful dishes like the “Terrifying Hammer” and the “Mamaliga” during a one-of-a-kind, interactive dining experience. Swipe to see what the hype is all about with these Magrino-secured features. 🔒
On the move, again. Follow #TeamMagrino around Koh On the move, again. Follow #TeamMagrino around Kohler, Wisconsin as they explored the picturesque grounds at #MagrinoClient Destination Kohler. The best mixture of old-world charm and natural serenity… the perfect pre-fall vibe to lead us into the weekend.
Can you say FOMO? Luckily @sarahappelblatt took us Can you say FOMO? Luckily @sarahappelblatt took us behind the scenes on her Peruvian adventure with @highgatehotels @theluxurycollection @westinlima @hoteltambodelinka @hotelpalaciodelinka @hotelparacas ! #MagrinosOnTheMove
NEW CLIENT ALERT 🍝 …. & she’s JUST GORGEOUS NEW CLIENT ALERT 🍝 …. & she’s JUST GORGEOUS! Magrino is thrilled to announce the addition of viral media personality, Nadia Caterina Munno, also known as @the_pastaqueen to our growing portfolio of personality work. From businesswoman and chef to New York Times and Wall Street Journal bestselling author, Nadia’s energy is magnetic and we couldn’t be more excited to be on this pasta-filled journey with her.
#MagrinoClient
BIG Monday morning news as Magrino has once again BIG Monday morning news as Magrino has once again been honored with a placement on @theprnet 100 List for 2023, recognizing the top agencies across the US and beyond who are pushing boundaries, innovating practices, and ultimately, delivering major results. We are proud to be a part of such an esteemed group of industry peers. We love what we do and we can’t wait to do more of it! Congratulations to all 🎉#theprnet100
What can we say…our office manager, Jay makes a What can we say…our office manager, Jay makes a great cocktail 🍹

MAGRINO PUBLIC RELATIONS

Contact Us

352 PARK AVENUE SOUTH
NEW YORK, NY 10010
212.957.3005

© Copyright 2023 Magrino Public Relations. All rights reserved