DEAN & DELUCA is an iconic luxury retailer, but over time had lost market share in a crowded landscape of gourmet food retailers. Magrino was engaged to re-introduce the brand to top tier press and consumers.
Magrino leveraged DEAN & DELUCA’s knowledgeable executive team along with the new re-focused quality products to generate press interest. The team arranged product drop offs with top tier national media to raise awareness of the reinvigorated brand. Magrino leveraged the culinary expertise of corporate chef Brian Bistrong for interviews on recipes, food trends, and ingredient-driven stories. Additionally, the team forged strategic partners such as the James Beard Foundation and the New York City Wine & Food Festival to incorporate the brand in relevant events. Magrino also leveraged DEAN & DELUCA’s podcast – Live at Prince Street to engage top tier media for instore events.
Magrino has secured over 4 billion impressions including top tier publications such as The New York Times, Vogue, Vanity Fair, and Bloomberg Pursuits.