Overview
Magrino was tasked with launching America’s Test Kitchen 25, a cookbook with 500 recipes from the brand’s history that changed the way America cooks. As one of the most well-respected brands in food media, Magrino was challenged with maximizing buzz around the book launch while also using the moment in time to drive higher level brand awareness and notoriety for ATK, providing a longtail
Our Solution
Magrino developed a strategy for maximum reach and storytelling, engaging in tactics like book mailings and exclusive recipe reprints, in addition to utilizing ATK’s all-star roster of talent for broadcast, print and podcast/radio interview opportunities. We continually highlighted and pitched brand differentiators – rigorous product and recipe testing and on-air talent – to tell the story of ATK’s history and broad impact on food media and at-home cooks alike. Finally, as the launch was just prior to the busy holiday gifting season, Magrino positioned the book as a must-have for 2025 gift guides.
Results
Magrino’s efforts resulted in media placements in top outlets including NPR, The Tamron Hall Show, Good Morning America, The Washington Post, Slate, Forbes, Parade, The Boston Globe, and Esquire Magazine’s holiday gift guide.
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