Literacy Partners

  • Literacy Partners Event

ABOUT THIS PROJECT

CATEGORYEvents

SITUATION

Literacy Partners hosted its annual Evening of Readings & Gala Dinner Dance on Wednesday, March 13, 2019 at New York’s Cipriani Wall Street to raise critical funds to further its mission to end illiteracy, one adult at a time. The evening included readings from New York Times bestselling author Tayari Jones, Andrew H. Tisch and Preet Bharara. David Patrick Columbia emceed the evening, which honored Mike Steib with the Corporate Leadership Award and New York Times bestselling author Andrea Davis Pinkney with the Champion of Literacy Award.

STRATEGY

Magrino secured pre-event calendar listings and coverage of the gala in appropriate tri-state outlets to promote ticket sales and awareness of the event. Magrino secured 6 top-tier lifestyle, social, philanthropy and fashion journalists to attend and cover the gala.

SOLUTION

Magrino secured impactful post-event coverage of the gala, which also highlighted the organization and its mission including the New York Times, People, the New York Post, Daily Mail, Quest and Gotham.