Kips Bay Decorator Show House

  • Kips Bay Decorator Show House

ABOUT THIS PROJECT

CATEGORYEvents

SITUATION

Since, 2013, Magrino has been engaged every year to handle media relations and all social activity surrounding the famed Kips Bay Decorator Show House and its related events such as the President’s Dinner, Pre-Renovation Celebration and Opening Night Cocktail Reception. In addition to media coverage of the Show House and its relevant events, Magrino was tasked to also build awareness of the Kips Bay Boys & Girls Club as an organization and to highlight the programs and youth that the Show House supports.

STRATEGY

Magrino pitched local, national, and regional print, broadcast, and online outlets for coverage of the Show House and its events.

Magrino pitched feature stories on the Kips Bay Boys & Girls Club tied to the Show House to build awareness of the organization.

Magrino invited media to the President’s Dinner, Pre-Renovation Celebration and Opening Night Cocktail Benefit to secure post-event coverage. Magrino also took over 125 media on personalized walk-throughs of the Show House and coordinated interviews with designers when appropriate.

SOLUTION

Each year, coverage of the Kips Bay Decorator Show House and its related events has grown exponentially. In 2019, Magrino garnered 645,498,283 media impressions and 136 items of press coverage for the Show House and its related events, marking the third consecutive year that Magrino has secured over half a billion media impressions and the first year securing over 600,000,000 impressions. Magrino secured and toured over 160 members of the media throughout the Show House during its duration.