Illy

  • Illy Coffee

ABOUT THIS PROJECT

CATEGORYEvents

SITUATION

In 2019, illycafé held its fourth annual Ernesto Illy International Coffee Awards (EIICA). Magrino was tapped as the event production agency to manage all logistics, in addition to ensuring the event had the right people in the room, from hospitality industry VIPs to the evening’s emcee/host.

STRATEGY

Having executed the event the previous year, Magrino knew how to take the EIICA and further elevate the series of events for 2019’s iteration. This included the suggestion of holding the gala portion of the awards at the iconic Appel Room at Jazz at Lincoln Center. Additionally, Magrino facilitated all aspects of the evening, from the menu and wines, to the elaborate entertainment that included a concert and dance performance to honor the coffee-growing countries present at the gala.

The Magrino team’s organization was key, creating work back plans to track key elements of the event, such as production milestones and deadlines for collateral such as step and repeats and gift bags. Magrino also oversaw the RSVP list and tracked responses for attendees for both events. Additionally, Magrino managed the full event budget, for not only the Jazz at Lincoln Center gala, but also a workshop which took place at the United Nations, and the coffee jury tasting to determine the winners of the awards.

SOLUTION

The two days of events proved very successful to the illy global and illy U.S. teams, with engaged clients, VIPs and coffee growers taking part in the celebrations.