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Whispering Angel

Overview

Whispering Angel came to Magrino in 2017 with a desire to grow their social presence, engage more users within their target market and elevate the look and feel of their social content.

Our Solution

From 2017 through the end of 2018, Magrino created and executed a focused content strategy while securing influencers to attend marquee events and post in real time. Thus, Magrino created buzz around Whispering Angel and proved that it is not just a summer drink, but a drink for all seasons. Each event was styled and designed with Instagram in mind to make social sharing a no-brainer. By securing influencers and social posts at on-brand events, Whispering Angel became top of mind for all seasons, catapulting the brand to social success.

Selected events to date include:

  • Coachella
  • SOBEWFF
  • Miami Beach Polo
  • Pinknic Rosé Event on Governor’s Island
  • Hamptons Polo Classic
  • Aspen Food and Wine

Results

  • Instagram Content: Over 32,000 social posts to date using the #WhisperingAngel hashtag
  • Instagram Growth: 91% growth throughout 2017 and over 60% growth in 2018.
  • Increase in Engagement of 52% year over year.
  • Instagram Impressions: Over 4 Million earned impressions in 2018, a 56% increase over 2017.
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Take a look into digital AE @natalietruglia ‘s m Take a look into digital AE @natalietruglia ‘s magical journey at #TheRanchItaly … “I left @Palazzofiuggi feeling restored, energized, and empowered to hit the ground running in 2023!” 
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 What styles are you excited to see in ’23? Leave us a comment below!
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To another year around the sun filled with success, happiness, and plenty of vintage finds, we hope this year is the best one yet. Drop a comment below and tell us your favorite thing about the birthday gal! 🎂 🎈 🍾  #BossLady #WomenInBusiness #EmergingFromTheDoor #HappyBirthday

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