Whispering Angel

SITUATION

Whispering Angel came to Magrino with a desire to grow their social presence, engage more users within their target market, and elevate the look and feel of their content over the course of the year.

STRATEGY

Magrino created a content strategy while securing influencers to attend marquee events and post in real time to build buzz around Whispering Angel and prove that it is not just a summer drink, but a drink for all seasons. Each event was styled and designed with Instagram in mind to make social sharing a no-brainer. By securing influencers and social posts at on-brand events throughout the year, Whispering Angel became top-of-mind for all seasons, catapulting the brand to social success all year long.

Selected events to date include:

• Coachella
• SOBEWFF
• Miami Beach Polo
• Pinknic Rosé Event on Governor’s Island
• Hamptons Polo Classic
• Aspen Food and Wine

SOLUTION

• Instagram Content: More than 32,000 social posts to date using the #WhisperingAngel hashtag
• Instagram Growth: 91% growth during our first year managing the channel
• Instagram Engagement: Increase in Engagement of 52% year over year
• Instagram Impressions: Nearly four million earned impressions