Whispering Angel

SITUATION

Whispering Angel came to Magrino in 2017 with a desire to grow their social presence, engage more users within their target market and elevate the look and feel of their social content.

STRATEGY

From 2017 through the end of 2018, Magrino created and executed a focused content strategy while securing influencers to attend marquee events and post in real time. Thus, Magrino created buzz around Whispering Angel and proved that it is not just a summer drink, but a drink for all seasons. Each event was styled and designed with Instagram in mind to make social sharing a no-brainer. By securing influencers and social posts at on-brand events, Whispering Angel became top of mind for all seasons, catapulting the brand to social success.

Selected events to date include:

• Coachella
• SOBEWFF
• Miami Beach Polo
• Pinknic Rosé Event on Governor’s Island
• Hamptons Polo Classic
• Aspen Food and Wine

SOLUTION

• Instagram Content: Over 32,000 social posts to date using the #WhisperingAngel hashtag
• Instagram Growth: 91% growth throughout 2017 and over 60% growth in 2018.
• Increase in Engagement of 52% year over year.
• Instagram Impressions: Over 4 Million earned impressions in 2018, a 56% increase over 2017.