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Whispering Angel

ABOUT THIS PROJECT

CATEGORYDigital & Social

SITUATION

Whispering Angel came to Magrino in 2017 with a desire to grow their social presence, engage more users within their target market and elevate the look and feel of their social content.

STRATEGY

From 2017 through the end of 2018, Magrino created and executed a focused content strategy while securing influencers to attend marquee events and post in real time. Thus, Magrino created buzz around Whispering Angel and proved that it is not just a summer drink, but a drink for all seasons. Each event was styled and designed with Instagram in mind to make social sharing a no-brainer. By securing influencers and social posts at on-brand events, Whispering Angel became top of mind for all seasons, catapulting the brand to social success.

Selected events to date include:

  • Coachella
  • SOBEWFF
  • Miami Beach Polo
  • Pinknic Rosé Event on Governor’s Island
  • Hamptons Polo Classic
  • Aspen Food and Wine

SOLUTION

  • Instagram Content: Over 32,000 social posts to date using the #WhisperingAngel hashtag
  • Instagram Growth: 91% growth throughout 2017 and over 60% growth in 2018.
  • Increase in Engagement of 52% year over year.
  • Instagram Impressions: Over 4 Million earned impressions in 2018, a 56% increase over 2017.

Instagram : @MAGRINOPR

We are thrilled to announce that @carltonmccoy of We are thrilled to announce that @carltonmccoy of client @heitzcellar is among @WineEnthusiast’s 20th Annual Wine Star Award Nominees! Carlton McCoy, Jr, Master Sommelier and CEO of Demeine Estates, is nominated for Wine Executive 🍷
#napavalleywine #napawine #wine #visitnapavalley #wineenthusiast
The table is set, and wines are poured 🍷 @booke The table is set, and wines are poured 🍷 @bookervineyard is ready for you to join a tasting!
📸 @bookervineyard 
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#bookerwines #bookervineyard
Over the sprawling Tuscan hills, you will find @th Over the sprawling Tuscan hills, you will find @theofficialsting and @trudiestyler's oasis 🍷
📸 @ilpalagiointuscany
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#IlPalagio #IlPalagioInTuscany #Italy #Wine
#MarthaStewartCBD Oil Drops combine delicious flav #MarthaStewartCBD Oil Drops combine delicious flavors with the purest, safest CBD isolate. #CBD wellness has never been this inviting and has certainly never tasted this great. Head over to our #linkinbio for more!
📸 @marthastewartcbd 
#FindYourInnerMartha #MarthaStewart
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* 21+ only
The results for @cntraveler's Readers' Choice Awar The results for @cntraveler's Readers' Choice Awards are in! We are thrilled to announce that clients @theranchmalibu, @jwturnberry, @fontainebleau, @shawellness, and @casadecampodr are among the recipients 🎉

✨ The Ranch Malibu - 1 in the Top 20 Destination Spa Resorts in the United States
✨ The Ranch Malibu - 1 in The Best Spa Resorts in the U.S. & Around the World
✨ JW Marriott Miami Turnberry - 1 in the in Top 30 Resorts in Florida
✨ SHA Wellness Clinic - 9 in the Top 30 Destination Spa Resorts in the World
✨ Fontainebleau Miami Beach - 11 in the Top 20 Hotels in Miami
✨ SHA Wellness Clinic - 12 in The Best Spa Resorts in the U.S. & Around the World
✨ Casa de Campo - 15 in the Top 40 Resorts in The Caribbean Islands

#RCA2020 #Travel #MagrinoPR
At #MagrinoPR, we are lucky to have the beautiful At #MagrinoPR, we are lucky to have the beautiful #MadisonSquarePark right in our backyard — we love watching the leaves change during the fall months 🍂 
#HappyFall #FlatironBuilding #FlatironDistrict #NYC
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📸 @mc_gutty

MAGRINO PUBLIC RELATIONS

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212.957.3005

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