ABOUT THIS PROJECT
CATEGORYDigital & Social
Whispering Angel came to Magrino with a desire to grow their social presence, engage more users within their target market, and elevate the look and feel of their content over the course of the year.
Magrino created a content strategy while securing influencers to attend marquee events and post in real time to build buzz around Whispering Angel and prove that it is not just a summer drink, but a drink for all seasons. Each event was styled and designed with Instagram in mind to make social sharing a no-brainer. By securing influencers and social posts at on-brand events throughout the year, Whispering Angel became top-of-mind for all seasons, catapulting the brand to social success all year long.
Selected events to date include:
- Miami Beach Polo
- Pinknic Rosé Event on Governor’s Island
- Hamptons Polo Classic
- Aspen Food and Wine
- Instagram Content: More than 32,000 social posts to date using the #WhisperingAngel hashtag
- Instagram Growth: 91% growth during our first year managing the channel
- Instagram Engagement: Increase in Engagement of 52% year over year
- Instagram Impressions: Nearly four million earned impressions