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The Ranch

Overview

Magrino took over management of The Ranch’s social media feeds in April, 2016. The feed saw an immediate uptick in following as the it moved away from stock photography and heavy text, to colorful, professional photography that encapsulated the energizing spirit of The Ranch. In 2018 /2019, Magrino pivoted to further refine The Ranch’s engaging and elevated social media presence and voice. With a combination of photo and video assets, today’s feed does an exemplary job at raising awareness around The Ranch’s unique and vigorous programming, and offers followers an immersive glimpse into a day-in-the-life at The Ranch’s Malibu.

Our Solution

Magrino employs a multi-tiered approach to increase engagement and following on The Ranch’s social channels, including content creation, event promotion, and leveraging Instagram Stories to help increase awareness of The Ranch’s varied programs and pop-ups, amenities, celebrity visits, staff, grounds and lifestyle. Some of Magrino’s specific initiatives include:

  • Immersion in the 4.0 program, capturing photos and a series of video interviews with Ranch founders and staff. A 2018 and 2019 week-long dedicated content trip generated 6 months of content each.
  • Creating custom #6AlmondsLater story template to feature real testimonials from Ranch Guests on how The Ranch has impacted their lives for the long-term.
  • Liaising with The Ranch’s retail partners to ensure synchronicity across product launches. Leveraging both The Ranch’s feed and stories to promote in real-time.
  • Creating and running weekly Facebook ad promotions to ensure The Ranch continues to reach new audiences and remains top-of-mind among dedicated following.

Results

  • New Followers: Since Magrino took over the feed, The Ranch garnered 15.2K Instagram followers organically – a 198% increase.
  • Reach: The Ranch’s yearly reach on Instagram is over 1M – with impressions totaling more than 2M.
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Take a look into digital AE @natalietruglia ‘s m Take a look into digital AE @natalietruglia ‘s magical journey at #TheRanchItaly … “I left @Palazzofiuggi feeling restored, energized, and empowered to hit the ground running in 2023!” 
What better way to kick off the New Year! #MagrinosOnTheMove
Leaving the year behind in style, @marthastewart48 Leaving the year behind in style, @marthastewart48 was named one of @nytimes “93 most stylish ‘people’ of 2022. Head to the #LinkInBio to read more of this honorable feature.

 What styles are you excited to see in ’23? Leave us a comment below!
For the 9th year in a row #TeamMagrino has done it For the 9th year in a row #TeamMagrino has done it again, placing in the top 25 on @observer’s annual PR Power List 2023. We could not be prouder of our incredible team that is behind this recognition and 30 years later we feel the best is yet to come. 2023 is sure to be another year of inspiring stories, exciting triumphs, and limitless growth!
The holidays are here! #TeamMagrino ventured down The holidays are here! #TeamMagrino ventured down Park Avenue to our "Flatiron neighbor", @isabellesnyc, for a holiday party full of craft cocktails, small bites, and delightful holiday cheer. It was a fun night spent sharing a few laughs and looking forward to a buzz-worthy 2023!
The @newyorkpalace, one of Manhattan’s most icon The @newyorkpalace, one of Manhattan’s most iconic landmark properties, now offers exclusive tours of the famed @stpatrickscathedral and a historian-guided tour of the historic Villard Mansion to its guests!
These experiences are guaranteed to elevate your stay at the Lotte New York Palace - make sure to check them out during your next stay. ✨

#ThePalace #HistoricTours #LotteNewYorkPalace #Magrinoclient
Happy birthday to our fearless leader @Susanmagrin Happy birthday to our fearless leader @Susanmagrino7 👑 ! Your forward-thinking, power-filled drive, and industry prestige are some of the things that empower the entire #TeamMagrino to deliver the best work to our clients. Vastly admired for your captivating stories, magnetic energy, and incredible style, to name a few.. simply put, we wouldn't be us without you. 

To another year around the sun filled with success, happiness, and plenty of vintage finds, we hope this year is the best one yet. Drop a comment below and tell us your favorite thing about the birthday gal! 🎂 🎈 🍾  #BossLady #WomenInBusiness #EmergingFromTheDoor #HappyBirthday

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