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Hunter Douglas

ABOUT THIS PROJECT

CATEGORYDigital & Social

SITUATION

Hunter Douglas tasked Magrino’s Digital team with establishing a stronger social media presence for the brand and emphasizing its authority in the interior design and home-décor space.

STRATEGY

Magrino developed individual content strategies for Facebook and Instagram with distinct pillars to help create more well-rounded accounts. Each strategy was crafted with engagement and retention in mind, with pillars designed to appeal to each platform’s particular audience.

Magrino also worked with Mayo Studios to create original content to elevate the brand’s look and feel. We developed six different usage scenarios, with the goal of capturing imagery and video that would position Hunter Douglas as a Whole House Solution.

SOLUTION

  • New Followers: Over a ten-month period, Hunter Douglas saw a nearly 200% increase in Instagram followers
  • Engagement: The brand’s average engagement per post on Instagram rose by 40%. The brand’s average engagement per post on Facebook rose by over 30%.
  • Original Content: Magrino and Hunter Douglas captured more than 100 pieces of original content at the photo shoot with Mayo Studios

Instagram : @MAGRINOPR

We are thrilled to announce that @carltonmccoy of We are thrilled to announce that @carltonmccoy of client @heitzcellar is among @WineEnthusiast’s 20th Annual Wine Star Award Nominees! Carlton McCoy, Jr, Master Sommelier and CEO of Demeine Estates, is nominated for Wine Executive 🍷
#napavalleywine #napawine #wine #visitnapavalley #wineenthusiast
The table is set, and wines are poured 🍷 @booke The table is set, and wines are poured 🍷 @bookervineyard is ready for you to join a tasting!
📸 @bookervineyard 
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#bookerwines #bookervineyard
Over the sprawling Tuscan hills, you will find @th Over the sprawling Tuscan hills, you will find @theofficialsting and @trudiestyler's oasis 🍷
📸 @ilpalagiointuscany
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#IlPalagio #IlPalagioInTuscany #Italy #Wine
#MarthaStewartCBD Oil Drops combine delicious flav #MarthaStewartCBD Oil Drops combine delicious flavors with the purest, safest CBD isolate. #CBD wellness has never been this inviting and has certainly never tasted this great. Head over to our #linkinbio for more!
📸 @marthastewartcbd 
#FindYourInnerMartha #MarthaStewart
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* 21+ only
The results for @cntraveler's Readers' Choice Awar The results for @cntraveler's Readers' Choice Awards are in! We are thrilled to announce that clients @theranchmalibu, @jwturnberry, @fontainebleau, @shawellness, and @casadecampodr are among the recipients 🎉

✨ The Ranch Malibu - 1 in the Top 20 Destination Spa Resorts in the United States
✨ The Ranch Malibu - 1 in The Best Spa Resorts in the U.S. & Around the World
✨ JW Marriott Miami Turnberry - 1 in the in Top 30 Resorts in Florida
✨ SHA Wellness Clinic - 9 in the Top 30 Destination Spa Resorts in the World
✨ Fontainebleau Miami Beach - 11 in the Top 20 Hotels in Miami
✨ SHA Wellness Clinic - 12 in The Best Spa Resorts in the U.S. & Around the World
✨ Casa de Campo - 15 in the Top 40 Resorts in The Caribbean Islands

#RCA2020 #Travel #MagrinoPR
At #MagrinoPR, we are lucky to have the beautiful At #MagrinoPR, we are lucky to have the beautiful #MadisonSquarePark right in our backyard — we love watching the leaves change during the fall months 🍂 
#HappyFall #FlatironBuilding #FlatironDistrict #NYC
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📸 @mc_gutty

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