Overview
Cuisinart came to Magrino with a desire to grow their national presence through strategic public relations, social influencer campaigns & organic platform management. Cuisinart named Magrino as its agency of record with the goal of leveraging the brand’s rich history to target the next generation of cooking enthusiasts.
Our Solution
Magrino created a multi-prong communications strategy across public relations, influencer partnerships, and organic platform management with a goal to help consumers ‘Savor the Good Life’. Our integrated approach positions both core products and new launches across key pulse points throughout the year, including cultural and seasonal moments. To reach the target audience, our PR team manages product awards, accolades, and charities, as well as pitches food & lifestyle publications. Social media activities include managing long-term partnerships with food & lifestyle influencers, then utilizing their assets and brand imagery to create & deploy regular content across Cuisinart’s Instagram, Facebook, Pinterest & TikTok.
Results
Magrino secured top placements in Delish, New York Times, Wall Street Journal, Food & Wine, Good Housekeeping, and various stories leveraging commentary from the brand’s spokesperson in key lifestyle trade outlets, resulting in over 12.89B impressions over a one-year period. In the most recent year, Magrino doubled influencer partnerships’ reach to 3.1M and increased website clicks by 95%. With our shift on Instagram to a Reels-focus, combined with strategic giveaways, Magrino drove +35k new followers in 1 year.