Overview
For more than a decade, Magrino has been the agency of record for the established and acclaimed lifestyle and wellness retreat, The Ranch. The agency successfully launched The Ranch Malibu , The Ranch 4.0, and a pop-up in the Italian Dolomites, along with products including The Ranch Beauty and multiple Ranch cookbooks.
Magrino additionally took over management of The Ranch’s social media feeds. The Ranch team is also launching the Ranch Hudson Valley in Spring 2024.
Our Solution
The team’s integrated approach has produced stellar results at every phase of the brand’s lifecycle, leveraging both traditional and emerging media, as well as social content. From day one, Magrino’s goal has been to drive consistent press coverage outside oflaunches. Magrino continuously positions key stakeholders as experts in lifestyle, wellness, and hospitality, and grows social media channels through strategic influencer partnerships, content creation and community engagement.
Results
Magrino has secured multiple page features for The Ranch in top tier outlets including The Wall Street Journal, The New YorkTimes, Allure, Conde Nast Traveler, Travel + Leisure, Porter, Oprah Magazine, Financial Times and more. Since Magrino took over the feed, The Ranch garnered 17.9K Instagram followers organically – a 230% increase. The Ranch’s yearly reach on Instagram is over 2.3M – with impressions totaling more than 3.8M.
: @MAGRINOPR