L’Objet

ABOUT THIS PROJECT

SITUATION

L’OBJET engaged Magrino to build awareness, acclaim, and demand for L’OBJET and establish its founder, Elad Yifrach, as a design and lifestyle authority.

STRATEGY

Magrino differentiated L’OBJET from other tabletop brands by communicating its unique attributes to customers via trade and consumer media outreach. Magrino positioned L’OBJET as the authority on luxury lifestyle, tabletop, and home accessories by leveraging Elad Yifrach, Founder and Creative Director, and maintained a constant L’OBJET presence in the media by creating a “news bureau,” leveraging brand news, the seasonal calendar, and pop-culture events. Magrino also targeted key influencers to be de facto brand ambassadors.

SOLUTION

Magrino secured significant coverage for L’OBJET in a variety of luxury lifestyle publications including Architectural Digest, Elle Décor, Vogue, Town & Country, Vanity Fair, W, InStyle, Veranda, and Departures. Magrino also secured feature coverage of Elad Yifrach in publications including The New York Times and The Wall Street Journal, in addition to regional press in key markets for the brand with L’OBJET retail presence.