Established in 1887 on London’s New Bond Street, Smythson has become synonymous with beautiful, functional, and timeless pieces. Rooted in deep heritage, Smythson represent over 130 years of British luxury leather goods at their most refined, with an enduring dedication to unrivalled craftsmanship. Smythson turned to Magrino to become know within the US as the brand did have the same appeal in the states.
The team utilized their strong relationships for an integrated approach to saturating Smythson’s products in luxury outlets and top-influencers hands. The team additionally gifts specific products through out the year to create strong relationships.
Since January 2022, Magrino has secured over hundreds of press clips of Smythson including Wall Street Journal, Vogue, Town & Country, Vanity Fair, Harper’s Bazaar, GQ and Elle. For 2022, media impressions for the Smythson brand in the US amount of over 1.1 billion impression.