SCOUT’s co-founder and chief creative officer Deb Waterman Johns turned to Magrino to enhance visibility for the colorful lifestyle brand on a national and regional level. As the face of the brand, Deb’s background in fashion as a former VOGUE editor was a key component to elevating SCOUT out of the accessories and giftable category and into the realm of true lifestyle. With Deb at the forefront, lifestyle features and business storytelling were paramount to telling SCOUT’s unique brand proposition, complemented by a steady cadence of product placements to drive sales for the brand’s extensive portfolio of seasonal and core collections.
Using a multi-faceted approach that took SCOUT outside of the accessories category to make it a true household-name lifestyle brand, Magrino wove Deb into all storytelling efforts in an authentic way to give the brand a true personality. Given SCOUT’s vast product offerings, Magrino created an always-on pitching strategy that showcased SCOUT’s differentiators, inserting its into media narratives throughout the entire year, and especially timed to important selling periods like summer and holiday. Regional outreach became a critical component of this to capture engaged audiences, both new and existing.
Magrino secured top tier press coverage in business and lifestyle outlets including Town & Country, Modern Retail, Food Network, Glamour, Good Housekeeping, Woman’s Day and more, resulting in a mix of lifestyle and founder-focused coverage to create a halo effect for the brand.