Overview
While many know Sur La Table as a top retailer for kitchen tools, Magrino was tasked with taking the brand to the next level by cementing its place as a culinary authority through a 360-degree approach that brought the “For Chefs, By Chefs” narrative to life. The thoughtful campaign included an always-on approach with key pulse points throughout the year that spoke to this messaging in an authentic way.
Our Solution
Magrino understands that to elevate a brand in this way requires an approach that builds on itself to show, not just tell, what sets Sur La Table apart. Magrino executed quarterly thematic mailers to key media to highlight the breadth of kitchen tool offerings, events that invited media to come into the NYC flagship to participate in a signature Sur La Table experience, and a curated, culturally tuned in pitch calendar that supplemented these larger moments with always on storytelling. Together, these tactics worked to secure impactful press coverage with key messaging points included. It was a strategy that went beyond product placement to tell a real story.
Results
Magrino created a network of brand enthusiasts and fans through high-touch moments and events in the media world, engaging with media from top outlets including Elle, VOGUE, InsideHook, Good Housekeeping, and HGTV Magazine. In 2024 alone, Magrino secured 386 individual press clips and over 17 billion impressions, which ultimately bolstered Sur La Table’s record-breaking sales year around holiday.
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