Overview
Our Solution
Magrino approached poppi’s Super Bowl commercial with a unique strategy that garnered buzz leading up to the big game and beyond. Leading with an exclusive, Magrino identified and targeted AdWeek for the first confirmation that poppi would be returning to the Super Bowl.
While saving the full creative until the big night, Magrino strategically pitched key outlets such as People, Good Morning America, and Variety with talent information to secure coverage ahead of the game.
With the team on standby, Magrino pitched wide outreach once the commercial had aired with a full press release and final creative.
Following the Super Bowl, Magrino continued to pitch trend stories for a steady stream of press.
Results
In 24 hours, Magrino secured over 1 billion impressions highlighting different brand news in outlets including Food & Wine, New York Times, Good Morning America, People, & more
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