Overview
The New York Public Library engaged Magrino to handle public relations for its prestigious Library Lions Gala, the institution’s most prominent and highest-grossing event of the year.
Our Solution
Magrino collaborated closely with the New York Public Library team to enhance the event’s profile and highlight the vital work the Library’s extensive network provides to thousands of New Yorkers daily. Our team engaged top-tier journalists, securing pre-event coverage to generate buzz and drive ticket sales. Additionally, Magrino curated an impactful guest list of prominent journalists to attend the event, offering them an opportunity to witness the Library’s mission firsthand and ensuring meaningful post-event coverage that amplified its impact.
Results
Magrino secured numerous placements in top-tier luxury, fashion and lifestyle outlets including Town & Country, Vogue, New York Post, The New York Times, Bloomberg, People and more. This extensive media coverage for The New York Public Library generated an impressive reach of over 304 million impressions.
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