Gal Meets Glam Collection

ABOUT THIS PROJECT

SITUATION

Magrino was tasked with promoting tastemaker Julia Engel’s first foray into outwear for her Gal Meets Glam Collection. Magrino worked closely with the Gal Meets Glam team to host a coat launch event with editors and influencers at the Lotte New York on Tuesday, October 15th, the day the collection became available.

STRATEGY

Magrino worked on all aspects of the event, including engaging floral designer Christy Doramus to do all of the décor and styling. Magrino confirmed 90 media and influencers to attend the launch event, hosting an smaller VIP editor preview first, followed by a larger event. Select media and influencers were also asked to attend an intimate dinner following the event hosted by Julia. Magrino organized on-site interviews for Julia with Good Morning America Online and DailyMail Online, as well as an exclusive interview with InStyle.com ahead of the event. Aside from the event, Magrino also promoted the new coat collection to a wide list of media for fashion stories, market round ups and holiday gift guides.

SOLUTION

As a result of Magrino’s efforts on this new collection, InStyle.com, Good Morning America Online, DailyMail Online, People Online, AOL, Guest of a Guest, PopSugar, as well as other outlets, all covered the new collection.