Overview
Working with a steady stream of brand news, including new flavor developments (Orange Cream, Cherry Cola, and Cream Soda), brand partnerships (Los Angeles Lakers and Post Malone) and international expansion into Canada, Magrino was tasked with establishing viral brand poppi as an industry leader in the soda industry, while maintaining its position as a consumer first lifestyle brand known for its community-centric approach.
Our Solution
Utilizing brand events, strategic pitching and product sampling, Magrino created a highly targeted PR plan that identified key media for the right moments in various verticals to ensure poppi was top of mind in different industries such as fashion, entertainment, sports and more. Magrino also engaged with media on a larger level, coordinating large product drops to editorial teams at Allure, TODAY, New York Post, and more.
Results
In 6 months, Magrino secured coverage in 100+ placements highlighting different brand news in outlets including WWD, Oprah Daily, TODAY, StyleCaster, & more
: @MAGRINOPR