Overview
Cuisinart BBQ tapped into Magrino for peak season (March – September) to re-define the outdoor grilling experience through establishing and cultivating a community with foodie influencers all throughout the country. The client was seeking unique content and eclectic recipes that can be made on their key products: The Woodcreek 4-in-1 Pellet Grill, XL 360 Griddle, and the Twin Oaks Pellet and Gas Grill.
Our Solution
With the onset of COVID-19, the Magrino team had to quickly pivot their influencer strategy to adhere to health guidelines. We invested in 7 different personalities who could bring the “Grilling at Home” narrative to life with family-friendly meals that were innovative to the outdoor grilling world. Magrino consulted influencers on recipe development as well as content creation to ensure the messaging would be impactful during unprecedented times.
Results
Through the duration of peak grilling season, Magrino partnered with 6 influencers and former NFL player and commentator, Matt Hasselbeck to create a series of recipe content for promotion. Our efforts resulted in:
- 329% Increase in Impressions
- 319% Increase in Reach
- 20% Increase in Engagement
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