Magrino was tasked to help launch Vella Bioscience’s new Super Slip & Slide universal lube via strategic partnerships with Instagram creators to both create awareness for the new product & drive website traffic to shop DTC from Vella’s website.
Magrino partnered with 6 Instagram influencers within the sexual wellness/body positivity space to create dynamic content via Reels & Story frames that brought the new Super Slip & Slide product to life, ensuring the content was both authentic to each influencer’s individual sexual wellness journey and hit on all key messaging points about what sets this product apart. Content included a promo code to incentivize trial of this new product, as well as included unique links to track traffic to the DTC site.
Across the 6 partnerships, Magrino secured a total audience of over 1.2M+ followers. The full campaign yielded 410k+ impressions, over 5k clicks to the product page, and an average 8.67% engagement rate.