The Royal Poinciana Plaza is an iconic retail destination where an eclectic mix of the best in fashion, food, and pure fun come together in the heart of Palm Beach. Magrino was bought on to build national visibility for the destination.
Magrino leveraged its strong media relationships across multiple channels to build awareness around The Royal Poinciana’s offerings, events and unique solutions during Covid-19, as well as its key spokespeople.
Magrino communicated with all tenants to build trend stories and positioned The Royal as a leader in the retail space.
Magrino has secured in national top tier coverage in outlets including Forbes, WWD, Architectural Digest, New York Times and Bloomberg while consistently keeping the Plaza top of mind in local Palm Beach press.