Overview
Magrino was tasked with hosting an impactful media event for Sur La Table to highlight their brand story as well as their offerings that make them a standout leader in the culinary space.
Our Solution
Magrino conceptualized and facilitated an In-Store Media Event by leveraging Sur La Table’s New York City Flagship Store to immerse guests fully into the brand. Media experienced one of Sur La Table’s Cooking Classes and were given a tour of the store where new products and specific offerings unique to Sur La Table were showcased, allowing media to have a 360 overview of the brand.
Results
Magrino secured A-List journalists to attend the event from top outlets including Elle, VOGUE, InsideHook, Good Housekeeping, and HGTV Magazine. As a result of the event, 121,338,815 impressions were generated from coverage in outlets such as Esquire, House Beautiful, and New York Post – to name a few.
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